How do colors affect purchases?
Posted on September 1, 2010, viewed times and has 1 comments
For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy. However, a great deal is decided by visual cues, the strongest and most persuasive being color. When marketing new products it is crucial to consider that consumers place visual appearance and color above other factors such as sound, smell and texture. To learn more about color psychology and how it influences purchases, see kissmetrics.com latest infographic.
via blog.kissmetrics.com
Subscribe to this posterous »
Subscribe via RSS
Follow me on Twitter
Become a fan on Facebook