How Much The Big Brands Spend On Google Ads?

Ad Age published a look inside Google's core business of search; how much various brand advertisers spend on keywords.

By comparison, one of Google's top advertisers AT&T Mobile, spent more than $8 million on AdWords in June, a big month for the company, which was supporting the launch of iPhone 4. Other big June spenders included Apollo Group, the company behind The University of Phoenix, online travel site Expedia, eBay and Amazon, which all spent over $5 million apiece on search. The data obtained by Ad Age includes huge brands such as GM, Walt Disney, Eastman Kodak and BMW, which appear to have spent less than $500,000 in June. Tech rival Apple spent just under $1 million on search during the month, as did chip maker Intel.

While big brand advertisers like AT&T, Apollo Group and Amazon will shell out for search keywords, for the most part Google doesn't rely on their business. The top ten advertisers account for less than 5% of Google's total revenue for the month.

via adage.com