IKEA: Shoppers Path Through the Maze

Why shoppers find it so hard to escape from Ikea: Flatpack furniture stores are 'designed just like a maze'. According to Alan Penn, director of the Virtual Reality Centre for the Built Environment at University College London, Ikea's strategy is similar to that of out-of-town retail parks - keep customers inside for as long as they can.

via www.dailymail.co.uk

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