This toothpaste tube design is absolutely brilliant.

SavePaste has a three-point agenda: To eliminate the hard-to-squeeze dead space, minimizing toothpaste residue left inside the container; Reduce two packaging to one. It means we can reduce waste and manufacturing price plus encourage recycling. And finally, have a user-friendly design so that people easily adopt it.

Designers: Sang Min Yu and Wong Sang Lee

via and

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