Why social media matters?

Sometimes it can be pretty difficult to adequately describe to people in your organisation why social media actually matters. Not because of the results that can be achieved, but because of the complexity of interactions involved in creating the social following that can drive those results. When we tie social media activities into the core of our digital strategy, many organisations have experienced a ‘cycle of engagement’, driving greater outreach and more interactions with their marketing campaigns. engagesciences.com wanted to put this into an infographic which encapsulates what is going on through tying in just a couple of social media channels.

via www.engagesciences.com

Facebook has become the third-largest nation

The world's largest social network announced that it had reached 500m members on Wednesday July 21st. If Facebook were a physical nation, it would now be the third-most populous on earth. And if the service continues to grow as rapidly as in the three months to July, it will reach one billion in about 15 months—almost the size of India.

via www.economist.com

Social Media Demographics: Who's Using Which Sites?

Numerous social media sites have witnessed explosive growth of their user bases in the last several years, but it’s a known fact that the type of user a site attracts varies greatly. Have you ever wondered which sites attract the most educated of social media users, or those that pull in the highest income? Below we map the demographics of the world’s most popular social media sites.