The Ins and Outs of the Abandoned Cart

The Abandoned Cart: online retailers hate it, and most of us are culprits. Perhaps not surprisingly, in 2009 70% of online shoppers abandoned a cart at least once, leaving retailers frustrated and wondering what they can do better to help secure your purchase. But how much are they leaving in the carts, and what types of sales are retailers missing out on? Here is a comprehensive look at the details surrounding the abandoned cart.