Olympic logo designers are given a very difficult task. Not only must they create something universally appealing and easily disseminated across a wide range of media, but they also need to represent the ‘spirit’ of the many diverse games being played. It’s no surprise then, that most Olympic logos come under a LOT of heat from designers and the general public (remember London 2012??). Designer Michael Raisch had seen this play out time and again, so he brought in one of the best design critics around: his 3 year old daughter.
Via - Visualnews