Cracking the RapLeaf Code

Rapleaf wants every person to be able to have a meaningful, personalized online experience. To achieve this, Rapleaf helps leading businesses personalize customer interactions through deeper customer insight. The San Francisco based company also brings new and effective data segments to the online marketplace to help advertisers reach their ideal audience. WSJ explained how the system works and here is an example data RapLeaf had on one user.

via WSJ Research
(click above link to see an interactive graphics)